{"id":7774,"date":"2020-09-09T15:22:31","date_gmt":"2020-09-09T13:22:31","guid":{"rendered":"https:\/\/graphimarket.com\/?p=7774"},"modified":"2020-09-09T15:22:31","modified_gmt":"2020-09-09T13:22:31","slug":"creating-a-brand-around-your-freelance-services","status":"publish","type":"post","link":"http:\/\/graphimarket.com\/it\/2020\/09\/creating-a-brand-around-your-freelance-services\/","title":{"rendered":"Creazione di un marchio attorno ai tuoi servizi freelance"},"content":{"rendered":"<p class=\"selectionShareable\">When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors; it\u2019s best not to overwhelm the viewer.<\/p>\n<p class=\"selectionShareable\">This is the same with font or\u00a0<a href=\"https:\/\/learn.g2.com\/typography\">typography<\/a>. Choose fonts that communicate your message and brand personality without creating an eyesore for those coming to your site. The different text will require different font styles: your site header will not look the same as your blog copy. The header is about grabbing attention, while body copy should be easy to read.<\/p>\n<p class=\"selectionShareable\">You can create your own font, buy fonts from font sites, or use those that are available to you in your\u00a0<a href=\"https:\/\/www.g2.com\/categories\/website-builder\">website builder<\/a>. Additionally, you could also work with a graphic designer to help develop the perfect font.<\/p>\n<h3>5. Have strong copy<\/h3>\n<p class=\"selectionShareable\">This is perhaps one of the most important aspects of your brand identity: the words you say! Whether in your \u201cabout me\u201d or \u201cservices and rates\u201d section, you need to have a clear, strong, and engaging voice.<\/p>\n<p class=\"selectionShareable\">It\u2019s also important to have an editor or other languages professional (have any writing friends who can be bought with pizza?) look over your site to ensure you have a few grammar and spelling mistakes. Even if you\u2019re a freelance writer, it\u2019s a good idea to have someone else look over your work.<\/p>\n<p class=\"selectionShareable\">Part of developing a copy is also using your brand personality to determine your writer\u2019s voice. Do you want to take a humorous, relatable approach, or keep things professional?<\/p>\n<p class=\"selectionShareable\">Try and keep all elements of your site consistent.<\/p>\n<h3>6. Prepare <a href=\"https:\/\/graphimarket.com\/it\/2020\/09\/09\/7-email-marketing-metrics-kpis-marketers-should-track\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> materials<\/h3>\n<p class=\"selectionShareable\">Last but not least, make sure you\u2019re prepared for all business occasions. Be sure to create an email signature that includes the logo you created on your website, an\u00a0<a href=\"https:\/\/moosend.com\/blog\/email-marketing-best-practices\/\">email marketing best practice<\/a>. Have business cards developed with the same color scheme of your website.<\/p>\n<p class=\"selectionShareable\">If you include links to your social media on your website, make sure those profiles display the content you\u2019d want potential clients to see. For example, a photographer might want to link to their photography Instagram, but may not need to showcase their Twitter.<\/p>\n<h4>Who are you?<\/h4>\n<p class=\"selectionShareable\">An age-old question that we\u2019re all trying to answer as we venture through the various stages of life. The good news is, no one has to know right now. As a freelancer, you can constantly challenge your current state and reinvent newer, better versions of your brand and yourself. This is just a place to get started to help grow your business and create\u00a0<a href=\"https:\/\/www.referralcandy.com\/blog\/10-word-of-mouth-marketing-tactics\/\">word of mouth marketing<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors; it\u2019s best not to overwhelm the viewer. This is the same with font or\u00a0typography. Choose fonts that communicate your message and brand personality without creating an eyesore for those coming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[219,220,217,215,202,199,212,200],"class_list":["post-7774","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-businesses","tag-campaign","tag-email-marketing","tag-graphimarket","tag-marketing","tag-metods","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Brand Around Your Freelance Services - Graphimarket<\/title>\n<meta name=\"description\" content=\"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphimarket.com\/it\/2020\/09\/creating-a-brand-around-your-freelance-services\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Brand Around Your Freelance Services - Graphimarket\" \/>\n<meta property=\"og:description\" content=\"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphimarket.com\/it\/2020\/09\/creating-a-brand-around-your-freelance-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphimarket\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T13:22:31+00:00\" \/>\n<meta name=\"author\" content=\"graphimarket\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"graphimarket\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/\"},\"author\":{\"name\":\"graphimarket\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#\\\/schema\\\/person\\\/90559c2c8287c0c839108364bd73bfd2\"},\"headline\":\"Creating a Brand Around Your Freelance Services\",\"datePublished\":\"2020-09-09T13:22:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/\"},\"wordCount\":441,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#organization\"},\"keywords\":[\"business\",\"businesses\",\"campaign\",\"email marketing\",\"Graphimarket\",\"marketing\",\"metods\",\"Social\"],\"articleSection\":[\"marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/\",\"url\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/\",\"name\":\"Creating a Brand Around Your Freelance Services - Graphimarket\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-09-09T13:22:31+00:00\",\"description\":\"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/en\\\/2020\\\/09\\\/creating-a-brand-around-your-freelance-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/graphimarket.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a Brand Around Your Freelance Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/\",\"name\":\"Graphimarket\",\"description\":\"Find the perfect creative asset to bring your project to life\",\"publisher\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#organization\",\"name\":\"Graphimarket\",\"url\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/graphimarket.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/logo-48.png\",\"contentUrl\":\"https:\\\/\\\/graphimarket.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/logo-48.png\",\"width\":132,\"height\":48,\"caption\":\"Graphimarket\"},\"image\":{\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/graphimarket.com\\\/fr\\\/#\\\/schema\\\/person\\\/90559c2c8287c0c839108364bd73bfd2\",\"name\":\"graphimarket\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g\",\"caption\":\"graphimarket\"},\"url\":\"http:\\\/\\\/graphimarket.com\\\/it\\\/author\\\/stefano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating a Brand Around Your Freelance Services - Graphimarket","description":"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graphimarket.com\/it\/2020\/09\/creating-a-brand-around-your-freelance-services\/","og_locale":"it_IT","og_type":"article","og_title":"Creating a Brand Around Your Freelance Services - Graphimarket","og_description":"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;","og_url":"https:\/\/graphimarket.com\/it\/2020\/09\/creating-a-brand-around-your-freelance-services\/","og_site_name":"Graphimarket","article_published_time":"2020-09-09T13:22:31+00:00","author":"graphimarket","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"graphimarket","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/#article","isPartOf":{"@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/"},"author":{"name":"graphimarket","@id":"https:\/\/graphimarket.com\/fr\/#\/schema\/person\/90559c2c8287c0c839108364bd73bfd2"},"headline":"Creating a Brand Around Your Freelance Services","datePublished":"2020-09-09T13:22:31+00:00","mainEntityOfPage":{"@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/"},"wordCount":441,"commentCount":1,"publisher":{"@id":"https:\/\/graphimarket.com\/fr\/#organization"},"keywords":["business","businesses","campaign","email marketing","Graphimarket","marketing","metods","Social"],"articleSection":["marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/","url":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/","name":"Creating a Brand Around Your Freelance Services - Graphimarket","isPartOf":{"@id":"https:\/\/graphimarket.com\/fr\/#website"},"datePublished":"2020-09-09T13:22:31+00:00","description":"When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors;","breadcrumb":{"@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graphimarket.com\/en\/2020\/09\/creating-a-brand-around-your-freelance-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graphimarket.com\/es\/"},{"@type":"ListItem","position":2,"name":"Creating a Brand Around Your Freelance Services"}]},{"@type":"WebSite","@id":"https:\/\/graphimarket.com\/fr\/#website","url":"https:\/\/graphimarket.com\/fr\/","name":"Graphimarket","description":"Trova la risorsa creativa perfetta per dare vita al tuo progetto","publisher":{"@id":"https:\/\/graphimarket.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graphimarket.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/graphimarket.com\/fr\/#organization","name":"Graphimarket","url":"https:\/\/graphimarket.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/graphimarket.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/08\/logo-48.png","contentUrl":"https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/08\/logo-48.png","width":132,"height":48,"caption":"Graphimarket"},"image":{"@id":"https:\/\/graphimarket.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/graphimarket.com\/fr\/#\/schema\/person\/90559c2c8287c0c839108364bd73bfd2","name":"graphimarket","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30dd068ab6b5e6096644387fc5cd20ae6e19e3d2abb50c4d5de330d02bc3f8ea?s=96&d=mm&r=g","caption":"graphimarket"},"url":"http:\/\/graphimarket.com\/it\/author\/stefano\/"}]}},"_links":{"self":[{"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/posts\/7774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/comments?post=7774"}],"version-history":[{"count":0,"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/posts\/7774\/revisions"}],"wp:attachment":[{"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/media?parent=7774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/categories?post=7774"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/graphimarket.com\/it\/wp-json\/wp\/v2\/tags?post=7774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}