{"id":7774,"date":"2020-09-09T15:22:31","date_gmt":"2020-09-09T13:22:31","guid":{"rendered":"https:\/\/graphimarket.com\/?p=7774"},"modified":"2020-09-09T15:22:31","modified_gmt":"2020-09-09T13:22:31","slug":"creating-a-brand-around-your-freelance-services","status":"publish","type":"post","link":"http:\/\/graphimarket.com\/pt\/2020\/09\/creating-a-brand-around-your-freelance-services\/","title":{"rendered":"Criando uma marca em torno de seus servi\u00e7os freelance"},"content":{"rendered":"

Ao escolher as cores e o design, pense no seu p\u00fablico e no que eles desejam. A pr\u00e1tica recomendada \u00e9 mant\u00ea-lo em 2-3 cores da marca; \u00e9 melhor n\u00e3o sobrecarregar o visualizador.<\/p>\n

Isso \u00e9 o mesmo com a fonte ou\u00a0tipografia<\/a>. Escolha fontes que comunicam sua mensagem e personalidade de marca sem criar uma sensa\u00e7\u00e3o desagrad\u00e1vel para quem visita seu site. O texto diferente exigir\u00e1 estilos de fonte diferentes: o cabe\u00e7alho do seu site n\u00e3o ter\u00e1 a mesma apar\u00eancia da c\u00f3pia do seu blog. O cabe\u00e7alho \u00e9 para chamar a aten\u00e7\u00e3o, enquanto o texto do corpo deve ser f\u00e1cil de ler.<\/p>\n

Voc\u00ea pode criar sua pr\u00f3pria fonte, comprar fontes de sites de fontes ou usar aquelas que est\u00e3o dispon\u00edveis em seu\u00a0Construtor de sites<\/a>. Al\u00e9m disso, voc\u00ea tamb\u00e9m pode trabalhar com um designer gr\u00e1fico para ajudar a desenvolver a fonte perfeita.<\/p>\n

5. Tenha uma c\u00f3pia forte<\/h3>\n

Este \u00e9 talvez um dos aspectos mais importantes da identidade da sua marca: as palavras que voc\u00ea diz! Seja na se\u00e7\u00e3o \u201csobre mim\u201d ou \u201cservi\u00e7os e taxas\u201d, voc\u00ea precisa ter uma voz clara, forte e envolvente.<\/p>\n

Tamb\u00e9m \u00e9 importante ter um editor ou outro profissional de idiomas (algum amigo escritor que possa comprar com pizza?) Verificar seu site para garantir que voc\u00ea tenha cometido alguns erros gramaticais e ortogr\u00e1ficos. Mesmo se voc\u00ea for um escritor freelance, \u00e9 uma boa ideia ter outra pessoa para examinar seu trabalho.<\/p>\n

Parte do desenvolvimento de uma c\u00f3pia tamb\u00e9m envolve o uso da personalidade de sua marca para determinar a voz do escritor. Voc\u00ea quer ter uma abordagem bem-humorada e identific\u00e1vel ou manter as coisas profissionais?<\/p>\n

Tente manter todos os elementos do seu site consistentes.<\/p>\n

6. Prepare marketing<\/a> materiais<\/h3>\n

Por \u00faltimo, mas n\u00e3o menos importante, certifique-se de estar preparado para todas as ocasi\u00f5es de neg\u00f3cios. Certifique-se de criar uma assinatura de e-mail que inclua o logotipo que voc\u00ea criou em seu site, um\u00a0pr\u00e1tica recomendada de marketing por e-mail<\/a>. Tenha cart\u00f5es de visita desenvolvidos com o mesmo esquema de cores do seu site.<\/p>\n

Se voc\u00ea incluir links para suas m\u00eddias sociais em seu site, certifique-se de que esses perfis exibam o conte\u00fado que voc\u00ea deseja que os clientes em potencial vejam. Por exemplo, um fot\u00f3grafo pode querer criar um link para sua fotografia no Instagram, mas pode n\u00e3o precisar mostrar seu Twitter.<\/p>\n

Quem \u00e9 Voc\u00ea?<\/h4>\n

Uma pergunta milenar \u00e0 qual todos tentamos responder \u00e0 medida que nos aventuramos pelas v\u00e1rias fases da vida. A boa not\u00edcia \u00e9 que ningu\u00e9m precisa saber agora. Como freelancer, voc\u00ea pode desafiar constantemente seu estado atual e reinventar vers\u00f5es mais novas e melhores de sua marca e de voc\u00ea mesmo. Este \u00e9 apenas um lugar para come\u00e7ar a ajudar a expandir seus neg\u00f3cios e criar\u00a0marketing boca a boca<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

When choosing colors and design, think back to your audience and what they\u2019d want. The best practice is to keep it at 2-3 brand colors; it\u2019s best not to overwhelm the viewer. This is the same with font or\u00a0typography. Choose fonts that communicate your message and brand personality without creating an eyesore for those coming […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[219,220,217,215,202,199,212,200],"class_list":["post-7774","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-businesses","tag-campaign","tag-email-marketing","tag-graphimarket","tag-marketing","tag-metods","tag-social"],"yoast_head":"\nCreating a Brand Around Your Freelance Services - Graphimarket<\/title>\n<meta name=\"description\" content=\"When choosing colors and design, think back to your audience and what they\u2019d want. 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