email marketing

Beste E-Mail-Marketing-Hacks für bessere Conversions

There’s a ridiculously simple way to better your conversions – email marketing. Here’s the brutal truth: Email marketing is huge right now. And it’s only getting bigger. Although times have changed, and we have replaced emails with the all so coveted tweets and status updates, that doesn’t mean that emails have become any less useful to us

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Was ist eine Skriptschrift? Und warum sollte ich es verwenden?

Admittedly, there is little confusion when people talk about technical terms like “Script Fonts” and “Cursive Fonts” in typography. It is quite hard to define script font in words especially if you don’t know much about typography. While in so many cases, typography terms are used interchangeably, it is necessary to know what they really

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Erstellen einer Marke rund um Ihre freiberuflichen Dienstleistungen

When choosing colors and design, think back to your audience and what they’d want. The best practice is to keep it at 2-3 brand colors; it’s best not to overwhelm the viewer. This is the same with font or typography. Choose fonts that communicate your message and brand personality without creating an eyesore for those coming

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7 E-Mail-Marketing-Metriken und KPIs, die Vermarkter verfolgen sollten

When a company has an email campaign, the company can build success and gain profits by tracking marketing metrics and key performance indicators (KPIs). These metrics include open rates, email deliverability rates, bounce rates, and other statistics. When companies pay attention to these important statistics, they can identify the consumers’ reactions to the campaign. Companies sometimes

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