September 2020

7 Email Marketing Metrics & KPIs Marketers Should Track

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When a company has an email campaign, the company can build success and gain profits by tracking marketing metrics and key performance indicators (KPIs). These metrics include open rates, email deliverability rates, bounce rates, and other statistics. When companies pay attention to these important statistics, they can identify the consumers’ reactions to the campaign. Companies sometimes […]

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Social Media Marketing in the Freelancer World

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Social Media Marketing in the Freelancer World   Social Media Marketing in the Freelancer World: Whether by design or necessity, a growing number of workers are moving from the traditional world of full-time employment by major corporations to a new world of freelancing; contract work and small business ownership. That shift is not always an

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