{"id":7791,"date":"2020-09-09T15:45:11","date_gmt":"2020-09-09T13:45:11","guid":{"rendered":"https:\/\/graphimarket.com\/?p=7791"},"modified":"2020-09-09T15:45:11","modified_gmt":"2020-09-09T13:45:11","slug":"best-email-marketing-hacks-for-better-conversions","status":"publish","type":"post","link":"https:\/\/graphimarket.com\/ja\/2020\/09\/best-email-marketing-hacks-for-better-conversions\/","title":{"rendered":"\u3088\u308a\u826f\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u305f\u3081\u306e\u6700\u9ad8\u306eE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30cf\u30c3\u30af"},"content":{"rendered":"<p class=\"p1 selectionShareable\">There\u2019s a ridiculously simple way to better your conversions \u2013\u00a0<b>email marketing<\/b>.<\/p>\n<p class=\"p1 selectionShareable\">Here\u2019s the brutal truth:<\/p>\n<p class=\"p1 selectionShareable\"><b>Email marketing<\/b>\u00a0is huge right now.<\/p>\n<p class=\"p1 selectionShareable\">And it\u2019s only getting bigger.<\/p>\n<p class=\"p1 selectionShareable\">Although times have changed, and we have replaced emails with the all so coveted tweets and status updates, that doesn\u2019t mean that emails have become any less useful to us than they were a decade ago. In fact, it is quite the opposite. Thanks to all the social media madness, the email is the only solitude we have.<\/p>\n<p class=\"p1 selectionShareable\">However, despite being one of the most effective marketing strategies right now, still so many companies are letting opportunities walk right past through them.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>With prosaic email marketing campaigns and crappy strategies. And although it is perfectly understandable considering all that you have to do including writing the perfect\u00a0<b>subject lines<\/b>, setting send schedules and managing email lists, it doesn\u2019t have to be complicated at all.<\/p>\n<p class=\"p1 selectionShareable\">This guide will help you learn a few\u00a0<b>email marketing<\/b>\u00a0hacks that\u2019ll better conversions.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7792 size-full\" src=\"https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/09\/1966894_800x500.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/09\/1966894_800x500.jpg 800w, https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/09\/1966894_800x500-600x375.jpg 600w, https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/09\/1966894_800x500-300x188.jpg 300w, https:\/\/graphimarket.com\/wp-content\/uploads\/2020\/09\/1966894_800x500-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 1: Improve Your Subject Line<\/b><\/h4>\n<p class=\"p1 selectionShareable\">People are inundated with dozens if not hundreds of emails every day. And although some readers will probably open every single one of those emails, there\u2019s a high probability that a majority will just skip by the emails that don\u2019t seem relevant or captivating for that matter. And even if you have the best email campaign, it\u2019s utterly useless if your customers never open your emails. So, getting the customers to read your emails is half the battle. And it all comes down to how good\u00a0your subject line\u00a0is.<\/p>\n<p class=\"p1 selectionShareable\">So how do you write\u00a0<b>subject lines<\/b>\u00a0that make your emails stand out?<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Focus on the emotional elements of the subject line that drive clicks.<\/li>\n<li class=\"li1\">Leave a little room for curiosity.<\/li>\n<li class=\"li1\">Communicate urgency or scarcity. According to recent statistics, email\u00a0<b>subject lines<\/b>\u00a0that communicate scarcity and urgency have a 22% higher open rate.<\/li>\n<li class=\"li1\">Include offers and promotions.<\/li>\n<li class=\"li1\">Apply personalization tactics.<\/li>\n<\/ul>\n<h4 class=\"p1 selectionShareable\"><b>Hack 2: Make Your Call to Action Obvious<\/b><\/h4>\n<p class=\"p1 selectionShareable\">You\u2019ve won half the battle just by getting the customer to start reading your email. Now all you need to do is ensure you don\u2019t lose them halfway through. You need to make it obvious what you want from the subscriber through your\u00a0<b>call to action<\/b>. It could be a simple download now or start your free trial now or a clear\u00a0<b>call to action<\/b>\u00a0stating the benefits of downloading.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 3: Provide Value in Your Emails<\/b><\/h4>\n<p class=\"p1 selectionShareable\">This should go without saying.<\/p>\n<p class=\"p1 selectionShareable\">All your efforts will be for nothing if your email does not provide value to the customers. You have to provide real\u00a0valuable content\u00a0that resonates with your customers and solves their problems.<\/p>\n<p class=\"p1 selectionShareable\">If you\u2019re not sure what your customers want, you can start with a welcome sequence and a\u00a0<a href=\"https:\/\/www.jotform.com\/how-to-create-a-survey\/\">survey<\/a>\u00a0to find out exactly what your readers want to read. In fact, according to statistics 74% of customers expect to receive a welcome email on subscription. And 40% of those who read that welcome email read subsequent emails for the next six months after that.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 4: Get as Personal as You Possibly Can<\/b><\/h4>\n<p class=\"p1 selectionShareable\">Don\u2019t be afraid of getting personal.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>You want people to feel at home. Comfortable. They are not interested in being another statistic. They want a relationship. A connection. Sending emails that are personalized to the recipient makes the customer feel valued and wheels them into making a purchase.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 5: Allow People to Unsubscribe Easily<\/b><\/h4>\n<p class=\"p1 selectionShareable\">Let\u2019s be real! You might have all your bases covered in as far as the subject line and everything in between goes. But customers will still want to unsubscribe if they feel that they\u2019re not getting value from it.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>And to be honest, they\u2019re doing you a favor because then you can focus on getting customers that actually want to be on your list.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 6: Stick to a Simple Email Design<\/b><\/h4>\n<p class=\"p1 selectionShareable\">Flashy elaborate designs with\u00a0<b>attractive images<\/b>\u00a0are all fine and dandy. However, when it comes to\u00a0<b>email marketing,\u00a0<\/b>less is more. Unless you really really need it, it\u2019s not worth the trouble. All you need to get ahead is great content and you\u2019re good to go.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Hack 7: Communicate With Your Subscribers<\/b><\/h4>\n<p class=\"p1 selectionShareable\">Your email subscribers want to be able to hear from you and talk to you. They want a two-way communication and quite frankly since you\u2019re in their space, you owe them that much for letting you in. It may sound like a leap especially if you have dozens of email subscribers, but your subscribers are your most valuable asset and you can\u2019t afford to gamble with them.<\/p>\n<h4 class=\"p1 selectionShareable\"><b>Conclusion<\/b><\/h4>\n<p class=\"p2 selectionShareable\">Is\u00a0<b>email marketing<\/b>\u00a0effective? Yes. However, like anything else, you need to put in the work. Pomp up your\u00a0<b>subject lines<\/b>, write an\u00a0<b>engaging copy<\/b>\u00a0and do tweaks and tests to ensure that you\u2019re getting the most out of it.<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s a ridiculously simple way to better your conversions \u2013\u00a0email marketing. Here\u2019s the brutal truth: Email marketing\u00a0is huge right now. And it\u2019s only getting bigger. Although times have changed, and we have replaced emails with the all so coveted tweets and status updates, that doesn\u2019t mean that emails have become any less useful to us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[219,220,217,215,211,218,203,202,199],"class_list":["post-7791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-businesses","tag-campaign","tag-email-marketing","tag-emails","tag-emails-campaign","tag-freelancer","tag-graphimarket","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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