There’s a ridiculously simple way to better your conversions – email marketing.
Here’s the brutal truth:
Email marketing is huge right now.
And it’s only getting bigger.
Although times have changed, and we have replaced emails with the all so coveted tweets and status updates, that doesn’t mean that emails have become any less useful to us than they were a decade ago. In fact, it is quite the opposite. Thanks to all the social media madness, the email is the only solitude we have.
However, despite being one of the most effective marketing strategies right now, still so many companies are letting opportunities walk right past through them. With prosaic email marketing campaigns and crappy strategies. And although it is perfectly understandable considering all that you have to do including writing the perfect subject lines, setting send schedules and managing email lists, it doesn’t have to be complicated at all.
This guide will help you learn a few email marketing hacks that’ll better conversions.
Hack 1: Improve Your Subject Line
People are inundated with dozens if not hundreds of emails every day. And although some readers will probably open every single one of those emails, there’s a high probability that a majority will just skip by the emails that don’t seem relevant or captivating for that matter. And even if you have the best email campaign, it’s utterly useless if your customers never open your emails. So, getting the customers to read your emails is half the battle. And it all comes down to how good your subject line is.
So how do you write subject lines that make your emails stand out?
- Focus on the emotional elements of the subject line that drive clicks.
- Leave a little room for curiosity.
- Communicate urgency or scarcity. According to recent statistics, email subject lines that communicate scarcity and urgency have a 22% higher open rate.
- Include offers and promotions.
- Apply personalization tactics.
Hack 2: Make Your Call to Action Obvious
You’ve won half the battle just by getting the customer to start reading your email. Now all you need to do is ensure you don’t lose them halfway through. You need to make it obvious what you want from the subscriber through your call to action. It could be a simple download now or start your free trial now or a clear call to action stating the benefits of downloading.
Hack 3: Provide Value in Your Emails
This should go without saying.
All your efforts will be for nothing if your email does not provide value to the customers. You have to provide real valuable content that resonates with your customers and solves their problems.
If you’re not sure what your customers want, you can start with a welcome sequence and a survey to find out exactly what your readers want to read. In fact, according to statistics 74% of customers expect to receive a welcome email on subscription. And 40% of those who read that welcome email read subsequent emails for the next six months after that.
Hack 4: Get as Personal as You Possibly Can
Don’t be afraid of getting personal. You want people to feel at home. Comfortable. They are not interested in being another statistic. They want a relationship. A connection. Sending emails that are personalized to the recipient makes the customer feel valued and wheels them into making a purchase.
Hack 5: Allow People to Unsubscribe Easily
Let’s be real! You might have all your bases covered in as far as the subject line and everything in between goes. But customers will still want to unsubscribe if they feel that they’re not getting value from it. And to be honest, they’re doing you a favor because then you can focus on getting customers that actually want to be on your list.
Hack 6: Stick to a Simple Email Design
Flashy elaborate designs with attractive images are all fine and dandy. However, when it comes to email marketing, less is more. Unless you really really need it, it’s not worth the trouble. All you need to get ahead is great content and you’re good to go.
Hack 7: Communicate With Your Subscribers
Your email subscribers want to be able to hear from you and talk to you. They want a two-way communication and quite frankly since you’re in their space, you owe them that much for letting you in. It may sound like a leap especially if you have dozens of email subscribers, but your subscribers are your most valuable asset and you can’t afford to gamble with them.
Conclusion
Is email marketing effective? Yes. However, like anything else, you need to put in the work. Pomp up your subject lines, write an engaging copy and do tweaks and tests to ensure that you’re getting the most out of it.